For every new camo pattern that was created, I was tasked with creating the logo that would be placed inside the pattern and be a representation for print and digital use.
The end result for each logo was based on the pattern and what it was used for. “Tundra” was a winter camo pattern and was inspired to look like frozen earth. “Makya” was created to be geared toward female customers while still maintaining the same feel as the rest of the company. “Prairie” was created to mimic the rough rock texture in the pattern.