Objective :To pick an existing product with the intent to improve the current product’s packaging. The product I was given was fishing hooks.
Solution :The final result was a box designed with two inserts that held each hook separate from one another. Inside slits in the box make it easier to pull a single hook out and keep them from tangling with each other. It also offers the user a storage place that can easily fit in your pocket without having to carry a large tackle box.
Skills:
- Branding
- Packaging Design
- Copywriting
- Research
- Typesetting
